According to researchers, the power of scents can improve moods and uplift a person's sense of well-being.

  Based on various studies, scents can evoke memories of an event, place or person.  For instance, the scent of vanilla tends to make people recall fond memories.

  According to studies, certain fragrances enhance a person's perception of whiteness or cleanliness.  People perceive laundry washed in scented detergent to be whiter or cleaner.

  The scent of lavender tends to have a calming effect on people.

  There is now a particular scent designated to each month of the year - appropriately referred to as "Birthscent."
           January - peppermint
           February - chocolate
           March - coffee
           April - spearmint
           May - strawberry   
           June - buttercream
           July - sugar
           August - peach
           September - licorice
           October - pumpkin
           November - vanilla
           December - cinnamon

           So, what's your Birthscent?

  Research suggests that the sense of smell can make you eat less.  The scents of peppermint, green apple, and banana seem to curb the appetite.

  Our sense of smell is responsible for 80% of what we taste.

  A study showed that women who wore a cinnamon or lavender scent were perceived to be more intelligent and successful.

  Department stores often use scents to enhance their customers' shopping experience.  As an example, it's not unusual for a Baby Department to be scented with a baby powder fragrance.  Swimsuit Departments are sometimes scented with coconut or the smell of tanning lotion.

  The average person can recognize over 10,000 scents.

  Museums have been known to use scents to enhance their exhibits.  One museum, for example, used the scent of rainforest, of course, to intensify their rainforest exhibit.

  Trade show exhibitors sometimes use the power of scent to enhance their displays by creating a mood for their products.  For example, a ski equipment company used the scent of peppermint to create a cold and exhilarating atmosphere.

  According to research, scent plays an important role when people choose which convenience store to go to.  A convenience store that smells like coffee or baked goods will get more customers.

  According to scientists, everyone has their own unique, natural smell - except for identical twins.

  Women are better smellers than men.

  In a recent study, men thought women wearing a grapefruit scent were thinner than they were in reality.

  Since scent can affect memory, there are teachers who use chocolate scented products in their classrooms.  They say it helps their students remember what they're being taught.

  Experts say that the scents of green apple and cucumber create the perception of a larger room.